Innovation from within
As a part of the BBVA Venture Creation team, based in Madrid and San Francisco, I got the chance to work bringing new ventures to market with a digital profile.
The team combines specialists from the bank's business intelligence with researchers and design oriented professionals working together.
My role in the team was to create and prototype digital products that reflect business ideas brought from ideation workshops. After the basic definition and user research was done, a brand and a digital prototype was developed which could be shown to an investment committee in order to get the seed funding.
A new type of insurance
The main theme I worked on was the creation of a new insurance startup ideas based in P2P networks, sharing economy and new insurance models. The first iteration of this theme was called CIRKL, a sick leave insurance for the spanish freelance market.
Brand and visual tone for the prototype, closer to a startup look & feel than to classic insurance companies.
Making a claim is as easy as sending a picture of your sick leave document.
From prototype to market
Once the funding was secured we started to work on a new iteration of the project. My role was to redefine the service as a whole and how it could be translated to a digital product. I also had the chance to hire a freelance team that could deliver this venture in a 6 month period.
We started with user research, setting up interviews and focus groups among different types of spanish freelance workers. Once we got the results and insights we created some user representations (personas).
With all this knowledge we were able to conduct a workshop with the major stakeholders to define all the stages of the service from the user's point of view.
Muno, a new way of doing insurance
For this new iteration we rebranded the company to a more simple and memorable name, Muno. Along with the rebranding we set a new visual tone with bold typography and colors along with organic and fun illustrations.
Muno is a sick leave insurance only for freelancers and independent workers, a major workforce in Spain. Customers pay a flat rate fee to a common fund from which claims, costs and profits are taken care of. At the end of the year, the remaining money gets back to our customers.
On May 2017 we launched the service having created three main parts for a minimum viable digital service:
- · The main website and conversion landing pages, blog and other content pages.
- · The onboard sign up.
- · The customer account panel from which customers can make claims, change their data and get more information about the service.
Homepage and sign up key screens
Insured account homepage