For this new iteration we rebranded the service as Muno. Along with the rebranding we set a new visual tone with bold typography and colors along with organic and fun illustrations.
Muno is a sick leave insurance only for freelancers and independent workers, a major workforce in Spain. Customers pay a flat rate fee to a common fund from which claims, costs and profits are taken care of. At the end of the year, the remaining money gets back to our customers in the shape of a discount. The less claims, the more discount.
For May 2017 launch we agreed to a minimum core of components on the digital layer: The main website and conversion landing pages, the onboard sign up and the customer account panel to let customers make claims, change their data and get more information about the service.
When it launched, iterations were be made to fine tune the design. For this we did a round of user interviews in person to validate the value proposition and brand perception, and understand if we were explaining the service clear enough.
Afterwards, our roadmap focused in two main areas: the growth of the insurance catalog and building new features needed such as a machine learning claim solver and an app.